Lifebuoy Shampoo has always been a torchbearer in leading the way for girls’ education in Pakistan. Time and again, the brand has emphasised educating the country’s girls through its various initiatives and marketing campaigns.
In a country where 14 million girls are still out of school, Lifebuoy Shampoo has remained passionate about bringing Pakistan’s daughters back to the classrooms so that they can grow up to contribute to our homeland’s progress and have better, brighter futures.
In the past, Lifebuoy Shampoo has joined hands with The Citizens Foundation (TCF) on multiple occasions. The two entities have similar values and goals about making a difference and are deeply passionate about empowering girls and supporting their education.
Their previous collaborations have always revolved around community outreach and empowering girls through education, with both organizations striving to tackle age-old systemic barriers such as gender inequality and access to education.
Taking this spirit forward, Lifebuoy Shampoo and TCF have come together to announce an exemplary partnership that aims to transform the lives of 7,000 girls every year across
